Singapore’s supermarket giants — FairPrice, Sheng Siong, and Cold Storage — are battling it out this June 2025 with a fresh wave of promotions and savings. For consumers, the question is clear: which chain offers the best value? We compared their June 2025 promotions across essential categories like fresh produce, pantry staples, and household goods to see who comes out on top.
Pricing Comparison: Essentials and Fresh Produce
All three supermarkets are pushing competitive offers, but differences are clear. FairPrice is leaning heavily into bulk discounts, especially for fresh vegetables and fruits, promoting 3-for-2 deals on bananas, apples, and carrots. Sheng Siong, traditionally seen as a budget-friendly choice, is offering sharp markdowns on seafood and poultry, which are 15% to 20% cheaper compared to its competitors. Cold Storage, while typically pricier, is providing luxury discounts — for example, Australian Angus beef and organic veggies are up to 30% off.
Here’s a quick side-by-side view:
| Item Category | FairPrice | Sheng Siong | Cold Storage |
|---|---|---|---|
| Fresh Fruits | 3-for-2 deals | 10% off apples & oranges | 15% off premium fruit selections |
| Vegetables | Bulk purchase discounts | 12% off selected veggies | Organic range 30% off |
| Meat & Seafood | Member specials on weekends | 15-20% lower base prices | Premium meats discounted |
| Pantry Staples | 1-for-1 promos on rice, noodles | Lower prices on local brands | Imported goods 10-15% off |
| Household Products | 5% rebate on house brand items | Discount bundles (e.g., 3-for-$10) | Eco-friendly products 20% off |
Loyalty Programs and Additional Perks
FairPrice is extending its LinkPoints rewards this month, with double points for purchases above $80. Sheng Siong is sticking with its cash draw promotions, offering customers a chance to win weekly prizes. Cold Storage is enhancing its exclusive “Spend and Win” campaign, where shoppers spending $120 and above stand a chance to win $500 grocery vouchers.
Additionally, FairPrice customers using the FairPrice app will enjoy further member-only flash deals every weekend through June. Sheng Siong is rolling out special discounts during late-night shopping hours, from 9 PM to 11 PM, especially appealing for working professionals. Cold Storage offers free delivery for online orders above $100, which is higher than Sheng Siong’s $80 threshold but coupled with faster 2-hour delivery slots.
Exclusive Promotions and Limited-Time Offers
FairPrice is running a “Great Singapore Sale” tie-in, slashing prices on electronics and household items like blenders and air fryers — a move beyond groceries. Sheng Siong focuses more narrowly on traditional groceries but introduces a “Buy More, Save More” system where bigger purchases lead to steeper discounts. Cold Storage highlights lifestyle-themed promotions — “Healthy Eating Month” — featuring nutritionist-approved products at 20% off.
One standout offer: FairPrice is offering a $10 voucher for every $100 spent between June 1 and June 30, 2025. Meanwhile, Sheng Siong’s “Cashback Festival” returns, giving up to $50 back on cumulative purchases made over the month. Cold Storage rewards health-conscious shoppers with loyalty bonuses when buying organic or gluten-free products.
Which Supermarket Is Best for You This June 2025?
Choosing the right supermarket depends largely on your shopping habits. FairPrice offers the best overall value for families looking to stock up on essentials and household goods. Sheng Siong shines if you prioritize low prices on meat, seafood, and fresh groceries. Cold Storage caters to shoppers seeking premium and specialty products without blowing their budget, thanks to heavy discounts on luxury items this June.
If you’re focused on budget alone, Sheng Siong edges out slightly. However, if loyalty rewards and broader product choices matter, FairPrice takes the lead. Cold Storage remains the best choice for quality-driven consumers looking to shop smarter.
FAQs
Is FairPrice cheaper than Sheng Siong in June 2025?
– FairPrice has competitive bulk promotions, but Sheng Siong generally offers cheaper base prices, especially for fresh meat and seafood this June.
What exclusive deals is Cold Storage offering this June 2025?
– Cold Storage features discounts on premium products like Australian Angus beef and organic vegetables, along with free delivery perks for orders over $100.
Are there any cashback programs at these supermarkets?
– Yes. Sheng Siong has a “Cashback Festival” for June 2025, while FairPrice offers voucher rebates and Cold Storage provides loyalty bonuses on healthy food purchases.
Which supermarket offers better online shopping promotions?
– FairPrice and Cold Storage both provide strong online deals, but Cold Storage stands out with faster delivery and exclusive online-only discounts.
Which supermarket is best for healthy groceries in June 2025?
– Cold Storage leads for healthy shopping with big discounts on organic, gluten-free, and nutritionist-endorsed products.
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