With the cost of living in New Zealand still on the rise as of May 2025, more Kiwis are exploring side hustles to bolster their income. From leveraging digital platforms to offering local services, these opportunities are proving to be not only financially rewarding but also flexible and scalable. Whether you’re based in Auckland, Wellington, or a small rural town, here are five side hustles New Zealanders are embracing this year.
Kiwi Side Hustles That Are Paying Off Big in 2025
1. Freelancing on Global Platforms
Freelancing continues to surge in popularity, especially among professionals with digital skills. Platforms like Upwork, Fiverr, and Freelancer have allowed thousands of Kiwis to tap into international markets. Skills in demand include graphic design, copywriting, software development, and digital marketing. What’s making freelancing even more appealing in 2025 is the growing trend of remote-first companies seeking global talent.
Freelancers often charge hourly or project-based rates, with experienced professionals earning upwards of NZD $100 per hour. The flexibility of freelancing also makes it ideal for students, parents, and full-time employees looking to work on their own schedule.
2. Dropshipping and E-Commerce
E-commerce side hustles have gained even more traction in New Zealand this year, particularly with the improved logistics from major couriers like NZ Post and Aramex. Dropshipping, where sellers market products without holding inventory, remains a top pick for aspiring entrepreneurs.
Popular niches in 2025 include eco-friendly goods, health and wellness products, and smart home accessories. Platforms such as Shopify and WooCommerce allow Kiwis to set up online stores with minimal technical skills. Social media marketing and TikTok ads are currently the most effective methods for driving traffic and sales.
3. Renting Out Assets
With the rise of the sharing economy, New Zealanders are turning unused assets into passive income. From listing spare rooms on Airbnb to renting out vehicles on platforms like MyCarYourRental, asset sharing is booming in 2025.
Kiwis living near tourist hotspots like Queenstown or Rotorua can especially benefit from short-term holiday rentals. Meanwhile, in urban areas, car sharing and renting tools or equipment on apps like Mutu are gaining momentum.
4. Content Creation and Monetisation
Thanks to the surge in digital content consumption, more New Zealanders are building audiences and monetising their online presence. YouTube channels, TikTok accounts, and personal blogs are turning into legitimate income streams. With ad revenue, affiliate marketing, sponsored posts, and digital products, content creators are cashing in.
In 2025, niches like financial literacy, sustainability, and Kiwi travel experiences are especially popular. Monetisation is now more accessible than ever, with platforms like Patreon and Substack allowing creators to receive recurring income from loyal followers.
5. Local Service-Based Gigs
Sometimes, the best opportunities are right in your neighbourhood. Kiwis are earning extra by offering services such as dog walking, lawn mowing, tutoring, or home repairs. These side hustles require little to no startup capital and are often cash-friendly.
Apps like Sidekick, TaskRabbit NZ, and local Facebook community groups are connecting service providers with those in need. With a strong focus on reliability and word-of-mouth, many part-time service providers are converting their side hustle into a full-time business.
Side Hustles Overview
| Side Hustle | Skills Needed | Avg. Monthly Income (NZD) | Tools/Platforms Used |
|---|---|---|---|
| Freelancing | Digital/Creative/Technical | $500 – $4000+ | Upwork, Fiverr, Freelancer |
| Dropshipping | Marketing, Basic E-commerce | $300 – $3000 | Shopify, WooCommerce, TikTok Ads |
| Renting Out Assets | Property/Vehicle Ownership | $400 – $2500 | Airbnb, MyCarYourRental, Mutu |
| Content Creation | Storytelling, Editing, Strategy | $200 – $5000+ | YouTube, Substack, Patreon |
| Local Service Gigs | Manual or Teaching Skills | $250 – $2000 | TaskRabbit NZ, Sidekick |
Conclusion
In May 2025, side hustles are more than just a way to make ends meet—they’re stepping stones to financial independence. With smart planning and consistent effort, Kiwis can turn part-time gigs into sustainable sources of income. Whether you prefer digital work, selling online, or helping out locally, there’s a hustle out there that fits your skills and lifestyle.
FAQ
What is the most profitable side hustle in New Zealand in 2025?
Freelancing remains one of the most profitable, especially in tech and creative fields. High demand and the ability to work globally give it strong income potential.
Do I need a business license to start a side hustle in NZ?
For most freelance or gig work, no formal license is required, but it’s wise to register as a sole trader with the IRD for tax purposes.
Can students do these side hustles?
Absolutely. Freelancing, content creation, and local service gigs are particularly flexible and suitable for students.
How much time do I need to commit?
It varies—some side hustles need just a few hours a week, while others may grow into part-time or even full-time ventures depending on your goals.
Are these side hustles taxable?
Yes, any income earned from side hustles must be declared to the Inland Revenue Department (IRD).
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